Lexus International – Brand

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Lexus International – Brand * 

BACKGROUND

This was an exciting project to re-define the brand for Lexus. My role included the original pitch to Lexus in Japan securing the large-scale brand development for Saatchi & Saatchi.

The tranches of work included creating a new brand system, brand book, guidelines and various digital products.

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To launch the new brand strategy internally, we created an interactive dashboard which allowed users to interact and explore the brand strategy in detail.
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Large-scale brand refreshes don't come much bigger than this. This was an amazing opportunity to lead the design direction of a worldwide team. (Copy)
The Brand book was a key touchpoint, which included the new strategy and brand values explained visually.
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Completed at Saatchi & Saatchi Design Worldwide partnering with Saatchi & Saatchi Tokyo and Team One Los Angeles for Lexus International (Japan)

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Spark – App