A redesign of Air New Zealand’s in-flight entertainment experience, focused on transforming the seatback screen from a functional media library into an immersive, intuitive, and engaging digital experience.

Research, customer testing, and exploration of emerging interaction patterns informed a new approach to content discovery, navigation, and personalisation. The experience was designed around the different phases of long-haul travel, adapting to passengers’ changing needs for entertainment, information, and rest.

The visual direction combined cinematic imagery, atmospheric colour, subtle animation, and a refined interface designed specifically for the aircraft cabin environment. A flexible design system supported both light and dark modes, with accessible controls, clear typography, and consistent interaction patterns across screen sizes.

The outcome was a cohesive, scalable entertainment platform that moved beyond static content browsing to create a richer, more personalised onboard experience.