A comprehensive redesign of Spark’s customer app, focused on simplifying account management, improving customer engagement, and creating a more intuitive self-service experience across mobile services, broadband, and billing.

Working in partnership with a design agency in Amsterdam, I established and led a local design team to translate the experience vision into a scalable digital product. Customer insights, behavioural data, and journey mapping informed the redesign, identifying opportunities to reduce friction across onboarding, account management, payments, and international roaming.

The work introduced a refreshed visual language, clearer information architecture, and streamlined interaction patterns, supported by detailed user flows and a consistent component system. Close collaboration between designers and developers ensured the experience could be delivered effectively while maintaining design quality.

The result was a cohesive, customer-centred app experience that made everyday account management simpler, strengthened Spark’s digital brand, and established a foundation for ongoing product evolution.