https://trustrum.co.nz/contact daily 0.75 2026-02-01 https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601438279796-2DBZY1VHC703KLUTF78L/Lexus%2BBrand%2BBook_Awards%2BImages6.jpg https://trustrum.co.nz/awards daily 0.75 2026-02-01 https://trustrum.co.nz/work daily 1.0 2026-03-31 https://trustrum.co.nz/work/fwd-insurance-ty7hd monthly 0.5 2026-02-01 https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601455883581-YJ40PY9R8W7WP02CIGXQ/image-asset-2.jpeg Work - FWD Insurance – Brand system Design Direction and system implementation for a new insurance brand based in Hong Kong. https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1612348598706-EJER1JLCYSPKN1DTDEDL/Sam+Trustrum_port_2018_v1HR_Page_22b.jpg Work - FWD Insurance – Brand system To ensure the new brand remained consistent, a Digital Asset Management System was created. This process included Inventory Planning and developing a workflow module for campaign sign off. A consultation with client, design team and technical specialists. The DAM is now effectively in use supporting FWD across their markets. https://trustrum.co.nz/work/misc monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1401756737811-OWNITR75QVH8CTTGCRIB/Fletcher_Leo_Red_RGB.jpg Work - Misc https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1401756119252-ZRIQ1U5LI63GH3V2OQCJ/coke.jpg Work - Misc https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1484376316431-9NA2ZORU100PLMVG4F5C/Sam+Web+images+Jan+2017+32.jpg Work - Misc https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1420621649555-T81MBEIVKOEXJ4A4P2PC/Heinekin2_web.jpg Work - Misc https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1421197319951-K3I6HEMZY3YT8GRFYDBR/Koru1_web.jpg Work - Misc https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1484795443423-NQ0HHBKIFFPCYN8ZFGP2/e7a2a6f31f5cdcf3a12380a33df57126.jpg Work - Misc https://trustrum.co.nz/work/aa-wayfinding monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1420663195666-0ZTTE16WZ2Z74YL1I991/DSC_0026_web.jpg Work - Auckland Airport – Wayfinding https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1401751787924-1T0PBZCGI0G2LOD1RXS5/page38.jpg Work - Auckland Airport – Wayfinding https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1420662966052-49Y4EEBZ7LEVTLD5BHG9/DSC_0013_web.jpg Work - Auckland Airport – Wayfinding https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1420663133972-X3J77X065RR7FWQOCECL/DSC_7312_web.jpg Work - Auckland Airport – Wayfinding https://trustrum.co.nz/work/air-new-zealand-ife-pybge monthly 0.5 2026-02-01 https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601428739700-I7V616NWBO8RVU2B1QTE/AirNZ_Unison+Design+primer+3-14.jpg Work - Air New Zealand – In Flight Entertainment - Connecting Customers to a world of entertainment through a refreshed User Interface experience (Copy) Connecting Customers to a world of entertainment through a refreshed User Interface experience https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601431374945-HUWV0NGXFD3WV36J1EYR/IFE-principle+mix+up.jpg Work - Air New Zealand – In Flight Entertainment The first job was to establish a visual strategy, providing a guiding light for the project to go forward. https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601430614039-2F22TCE3DNR9WW4JPRFN/IFE_Visual+Design_Sept_LR-11.jpg Work - Air New Zealand – In Flight Entertainment Early on, the experience possibilities were explored to set a new benchmark in design. https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601430597165-EJ1D2BN3HVKPIVHWD756/IFE_Visual+Design_Sept_LR-10.jpg Work - Air New Zealand – In Flight Entertainment Developed the stylistic approach and worked with a creative team to define the conceptual approach. https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601425457392-A3EMGF0MT2TA6P8XBYVA/image-asset.jpeg Work - Air New Zealand – In Flight Entertainment All the UI components from the web were then designed to work across dark and image backgrounds on the In-flight entertainment product with maximum accessibility in mind. https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601431943518-TM5T3299ZT0L52K62Z80/AirNZ_IFE+Monument_v5-1+copy.jpg Work - Air New Zealand – In Flight Entertainment This project also offered the chance for me to get back into the creative detail — from creating the home screen illustrations to art directing the well-being photography — whatever was needed beyond the overall direction to ensure a world-class product was concepted and delivered. https://trustrum.co.nz/work/spark-app monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1612345842543-13NCPYNI3TM6Z6TDJR53/content2.jpeg Work - Spark – App At the beginning of this project, I switched from design lead to client, creating the SOW and briefing workshop with agency to define the initial customer experience, including unpacking the previous app, including weaknesses and opportunities. https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1612345872732-6LWZO7HYXK9U62VNXSSW/content-1.jpeg Work - Spark – App https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1612345880284-P4IZE3UZZSDFDUI29Y1X/content.png Work - Spark – App Creative leadership across UX and UI teams, ensuring development squads were aligned. This product is successfully launched across iOS and Android stores, creating a great opportunity to continually iterate as we design for our large customer base. https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1612344649466-WX6KZCS2EA3OTCO8XZKC/image-asset.jpeg Work - Spark – App - Helping move the Spark App from customer utility to membership experience. (Copy) Helping move the Spark App from customer utility to membership experience. https://trustrum.co.nz/work/lexus-international-1-hlz6t monthly 0.5 2026-02-01 https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1473904571276-NAAW5WU8NLDNTUDPAPA1/Lexus+Brand+Book_Awards+Images_Type.jpg Work - Lexus International – Brand https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601437804286-VRLAJC4WNXXSX8E6SBSU/image-asset.jpeg Work - Lexus International – Brand https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601438180702-QUEKJUS95CD65VAF2BJH/Lexus_BrandBook_V43_Spreads%2BHR-15.jpg Work - Lexus International – Brand https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601438276035-YPUZNM10L43HFB1L0980/Lexus_BrandBook_V43_Spreads%2BHR-16.jpg Work - Lexus International – Brand https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601438079595-BDPLUVKVZFA844M2V2XW/LEXUS%2BHUD%2BStills%2B-%2B07.jpg Work - Lexus International – Brand To launch the new brand strategy internally, we created an interactive dashboard which allowed users to interact and explore the brand strategy in detail. https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601438095693-A27IS5FCFMI8PX8PRKI0/Lexus_Int_Dashboard.jpg Work - Lexus International – Brand https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601438059328-43BY7PFS92N67UEBD1G7/Sam%2BWeb%2Bimages%2BJan%2B2017%2B2.jpg Work - Lexus International – Brand - Large-scale brand refreshes don't come much bigger than this. This was an amazing opportunity to lead the design direction of a worldwide team. (Copy) Large-scale brand refreshes don't come much bigger than this. This was an amazing opportunity to lead the design direction of a worldwide team. https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601438279796-2DBZY1VHC703KLUTF78L/Lexus%2BBrand%2BBook_Awards%2BImages6.jpg Work - Lexus International – Brand The Brand book was a key touchpoint, which included the new strategy and brand values explained visually. https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601438289952-1GBTAL3YLWQVK88AK2T1/Lexus%2BBrand%2BBook_Awards%2BImages_Type2.jpg Work - Lexus International – Brand https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1473905004763-LTVOFUDH44NM1IHVXIKO/Lexus+Brand+Book_Awards+Images_Type6.jpg Work - Lexus International – Brand https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1473905000589-S3XZ640TE3EJUAJIW918/Lexus+Brand+Book_Awards+Images_Type5.jpg Work - Lexus International – Brand https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1473905011336-LZM2DAL55LXSC1ZGSR76/Lexus+Brand+Book_Awards+Images_Type9.jpg Work - Lexus International – Brand https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1473904996841-J4L11Z42CH0U9C7JNDMM/Lexus+Brand+Book_Awards+Images_Type3.jpg Work - Lexus International – Brand https://trustrum.co.nz/work/air-new-zealand-checkin monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/bb822c77-69ba-4fc2-be30-e0f0431d0373/Rectangle+1276.jpg Work - Air New Zealand – Check-in https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1601451205017-XXQMSLOHD5L9E1P57SY3/AirNZ_IFE+Monument_v5-2.jpg Work - Air New Zealand – Check-in https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1603178087234-LK6BKY6FR2CT5K02P9KL/120A9086_lr.jpg Work - Air New Zealand – Check-in https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1603180997557-QSX8239QKUPPGXPDGGD1/Kiosk_relationship+to+signage+.jpg Work - Air New Zealand – Check-in Early conceptual direction focused the product to achieve systemised design layouts, a relevant photography/iconography style and links to the existing Air New Zealand Brand and Customer Journey. https://images.squarespace-cdn.com/content/v1/512d3261e4b0a2cb5bfcd359/1603179334406-ZD5FQ0B129DPX64CQJ08/Kiosk_Draft_Vis_Strat-2.jpg Work - Air New Zealand – Check-in